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Kellogg Canada gives Canadians more to fall in love with at the grocery store with delicious new product offerings

Suggested Tweet: NEW #KelloggCanada products to fall in love with:Breakfast To Go Shakes,Nutri-Grain Fruit Crunch bars,Special K Shakes,Cracker Chips & more!

MISSISSAUGA, ON, February 5, 2014 – Kellogg Canada is heating up the grocery aisle with a line-up of must-try new products that Canadians are sure to love. From a chocolatey and nutritious cereal, to crunchy and fruity bars, to delicious beverages for busy families, there’s something for everyone to add to their shopping cart.  With 2014 kicking into high gear, Kellogg Canada is committed to keeping things fresh and exciting while delivering the great taste and nutrition that consumers have come to know and expect from Kellogg.

“As a leader in the breakfast and snack categories, Kellogg Canada is dedicated to the development of innovative, delicious, high quality products that meet the evolving tastes and needs of our consumers,” says Chris Bell, Vice President Marketing, Kellogg Canada Inc. “Canadians are busier than ever before. With the introduction of these exciting new products, we are making it easier for them to get the nutrition they need to get through the day, without compromising on taste.”


Breakfast is the most important – and too often missed – meal of the day. Answering the on-the-go consumer’s need for convenient and healthy choices, new Kellogg’s To Go Breakfast Shakes, available in Chocolate and Vanilla flavours, include 22 essential nutrients, 10g of protein, and 5g of fibre per serving. They are a complete breakfast and a great way to satisfy your morning hunger.


Kellogg’s Special K adds a hint of chocolatey indulgence to one of its most popular breakfast cereals with new Special K Chocolatey Red Berries cereal. Tangy strawberries, crisp multi-grain flakes and dark chocolatey chunks combine to start your day on a wholesome and sweet note. Perfect for evening cravings, too!


Get up and go! Special K Protein Morning Shakes,
now available in Mocha and Café Latte flavours, are the perfect portable breakfast solution and join the existing line up of Special K protein shakes (Vanilla, Chocolate and Strawberry flavours) launched in 2013. Packed with 10g of protein, 12 essential nutrients and 190 calories per serving, they’re an irresistible way to satisfy your morning cravings and fill you up to
help resist temptation during the day.


Getting your afternoon chocolate fix doesn’t have to derail your weight management goals. Available in decadent Chocolatey Caramel and Cookies & Cream flavours, new Special K Pastry Crisps are crispy and delicious and only 100 calories per serving.


With just 80 calories for 18 chips, the new mouth-puckering Special K Cracker Chips Salt & Vinegar flavour will satisfy your snack cravings while keeping you on track. The lightly seasoned, crispy blend of potato and rice is trans-fat free, low in saturated fat, with no artificial flavours or colours.


Canada’s favourite cereal bar is introducing crunchy goodness and satisfaction to your mornings with new Nutri-Grain* Fruit Crunch bars in Strawberry and Apple Crisp flavours. Made with 17g of whole grain and real fruit, these crunchy and nutritious snacks are perfect for busy mornings when you’re on the move.


Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit To learn more about Kellogg Canada’s efforts in these areas, please visit

* © 2014, Trademark of Kellogg Company used under licence by Kellogg Canada Inc