News Releases

Dine Like a Duchess: Kellogg’s* Creates One-of-a-Kind Celebratory Breakfast Recipes Fit for Royalty
Former Royal Chef Re-Imagines Cereal Beyond the Bowl to Celebrate the Wedding of the Year

MISSISSAUGA, ON (May 8, 2018) – Grab your cereal box fascinator, polish your silver and get ready to be a part of the wedding of the year! On May 19, Canadians from coast-to-coast will wake up early to revel in the splendor of the Royal Wedding – the ceremony, the dress and of course, the kiss. To mark this blessed event, Kellogg’s* has partnered with former Royal Chef Darren McGrady and fashion designer Kelly Dempsey to create a cereal-centric breakfast menu and DIY crafts. It all works in harmony to add a posh twist to every Royal Wedding Viewing Party or majestic occasion.

Kellogg’s is a proud royal warrant holder meaning the Company has had the privilege to be the official cereal provider of the royal household for three monarchs. For the ultimate morning event of the year, Kellogg’s is providing custom, regal-inspired recipes and sharing how-to instructions to make a unique cereal box fascinator.  And even after the big day and the ceremony concludes, these recipes are the perfect memento to reuse at your own regal occasions like helping Mom feel like a Queen this Mother’s Day, or making any bride feel like a Princess at her bridal shower.

For the Love of Cereal: Former Royal Chef Creates Celebratory Recipes

Kellogg’s has partnered with former Royal Chef Darren McGrady to craft celebratory, multicourse breakfast recipes that elevate the viewing party experience. Chef McGrady was personal chef to the royal household for 15 years, and his cookbooks – “Eating Royally: Recipes and Remembrances from a Palace Kitchen” and “The Royal Chef at Home” – now help home chefs entertain with a stately touch.

“There are plenty of ways to add regal flair to a meal, and I’m thrilled to demonstrate that with something as fun and versatile as cereal,” says Chef McGrady. “I hope that when home cooks are recreating this menu, they will be wowed by all of the ways you can reimagine cereal beyond the bowl.”

In celebration of the upcoming royal nuptials, Chef McGrady crafted the can’t-miss multicourse menu of breakfast dishes and teas that are infused with Kellogg’s cereals and inspired by wedding festivities. From Stately Scones (Kellogg’s Frosted Flakes scones with Macerated Strawberries with Basil and Whipped Froot Loops Cream), to Imperial Pudding (Kellogg’s Mini-Wheats ‘Bread and Butter’ Chocolate and Banana Pudding, to Majestic Pops (Kellogg’s Froot Loops Caramel Cake Push-Pops) and even Kellogg’s Two Scoops Raisin Bran ‘Lemon Elderflower’ cereal-infused tea for the perfect cuppa – complete recipes and ingredients can be found on Kelloggs.ca

Top It All Off

To add authenticity to your Royal Wedding Viewing Party, excite your guests by creating your own fascinators fashioned with a Kellogg’s cereal box! Kellogg’s has partnered with fashion designer Kelly Dempsey, to develop six fabulous styles. Visit Kellogg Canada on Facebook for Kelly’s step-by-step video guide to creating your own showstopper.

Kellogg’s invites all Royal Wedding Watchers to share highlights from their special event on social media using #KelloggsRegalBreakfast.

ABOUT KELLOGG CANADA INC.

Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's Two Scoops Raisin Bran*, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.

* © 2018, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.

About Chef Darren McGrady

Darren was chef to Queen Elizabeth II, Diana, Princess of Wales and Princes William and Harry for fifteen years and has cooked for five US Presidents. He is now owner of ‘Eating Royally’ fine dining, author, culinary consultant, event planner and public speaker living in Plano, Texas. Darren’s cookbook ‘Eating Royally; Recipes and Remembrances from a Palace Kitchen’ is in sixth print. His second cookbook ‘The Royal Chef at Home - Easy Seasonal Entertaining’ was released November 1, 2017.

About Kelly Dempsey

Kelly Dempsey is a self-taught fashion designer following her innate eclectic need-to-create instincts. Shortly after landing runner-up on Season 14 of “Project Runway," Rack Addik was born. As the founder and creative force behind the brand, Kelly implements the importance of "marching to your own beat" and daily self-assurance; in turn pushing her unconventional theory of fashion to all new levels. After growing up and being ridiculed for her beloved thrift store finds, Kelly felt a deep desire to make her own clothing at a young age. Today, Rack Addik stands strong in celebrating everyone’s own individual imagination. A product of a creative space, Kelly's knack for design has quickly made a name for herself throughout the industry.

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