News Releases

TWEETABLE HIGHLIGHTS:

• @RiceKrispiesCA is making holiday magic for kids in need w/ #TreatsforToys in support of @SalvationArmy. Learn more: www.treatsfortoys.ca
• Toy-shaped treats from @RiceKrispiesCA! MAKE, SHARE a photo with #TreatsforToys +  GIVE a toy to kids in need: http://bit.ly/1kOb1TR
• @RiceKrispiesCA #TreatsforToys program will donate $30,000 to buy kids in need a toy to unwrap during the festive season

MISSISSAUGA, ON, November 17, 2015 - The holidays are filled with magic and joy. The magic of spending time with family and loved ones. The magic of believing in miracles. And the joy of watching the eyes of children shine as they unwrap heartfelt gifts.

Unfortunately, for many children across Canada, the holidays are missing a little bit of their magic. That’s because, while other children are gleefully unwrapping toys they have longed for all year long, they are forced to go without. This year, Canadians can once again make a big difference simply by making Rice Krispies treats, as Kellogg’s Rice Krispies* and The Salvation Army come together for the third-annual Treats for Toys holiday program. The campaign inspires Canadians to create toy-shaped treats and upload a photo of their creations to TreatsForToys.ca. For every photo uploaded before December 21, Kellogg’s Rice Krispies will donate $20^† to The Salvation Army for the purchase of an actual toy for a child in need. It’s that easy, fun and delicious to turn treats into toys and help make holiday magic happen for less fortunate kids in our communities. 

“The holidays are a time for giving back and now it’s easier than ever to share the spirit of the season and provide gifts to children in need,” says Major Les Marshall, Public Relations and Development Secretary for The Salvation Army in Canada and Bermuda. “We are thrilled to work with Kellogg’s Rice Krispies on Treats for Toys again this year to offer a fun and heartwarming way to make the holidays a little brighter for kids. We invite all Canadians to make a treat and Kellogg will help us turn that treat into a toy.”

The Recipe for Making a Difference

“We know that making holiday treats is a tradition in many homes and we are encouraging everyone to add even more meaning by making treats that make a difference,” adds Chris Bell, Vice President, Marketing, Kellogg Canada Inc. “It’s a rewarding and delicious way to spend holiday time together, and it provides a teachable moment for young children on the importance of giving back to those less fortunate.”  

Make. Share. Give.

In the first two years of the campaign, Canadians helped Kellogg’s Rice Krispies raise $70,000 for The Salvation Army to buy toys for children in need. This year, the tasty goodness of Kellogg’s Rice Krispies continues to offer little ways to make a big difference. Here’s how:

1. First, choose your favourite variety of Kellogg’s Rice Krispies cereal to use as the base and add some snap, crackle and pop to your creation:

• For some colourful inspiration, try Limited Edition Holiday Rice Krispies cereal that adds even more festivity to your toy-shaped treat with red and green coloured rice;
• Rice Krispies Original cereal is the classic choice for traditionalists;
• Rice Krispies with Vanilla Flavour adds a hint of sweetness to the original wholesomeness of rice;
• Rice Krispies Multi-Grain Shapes boosts the fun factor with whole grain, funky shapes and no artificial flavours or colours; and
• Rice Krispies Brown Rice Gluten-Free cereal is made with whole grain brown rice

2. Make: Create your toy-shaped treat using the Kellogg’s Rice Krispies recipes available on treatsfortoys.ca or design your own!

3. Share: Take a picture of your treat and upload the photo to treatsfortoys.ca.  You can also share your work of art on Twitter, Facebook or Instagram using #TreatsForToys.

4. Give: For every photo received on the website before December 21, 2015, Kellogg’s Rice Krispies will donate $20^† to The Salvation Army to buy a real toy for a child^†