- 1 in 7 Canadian children go to school hungry. Join Kellogg’s in #feedingbetterdays this #WorldFoodDay http://bit.ly/1w3co1w
- Join Kellogg in the fight against hunger! Give to your local food bank or hunger relief project #feedingbetterdays
MISSISSAUGA, ON, Oct. 16, 2014 – Kellogg Company and its employees are once again rallying in support of World Food Day, a day established by the Food and Agriculture Organization of the United Nations to help the one in eight people facing food insecurity across the globe. Last year, Kellogg employees from 28 countries donated nearly 100,000 pounds of food and volunteered to support 94 community programs in recognition of World Food Day. The company and its employees are rallying to exceed these totals with this year’s activities.
“As a global food producer, we know our foods can provide a great source of relief and comfort to our neighbors in need,” said John Bryant, Chairman and CEO, Kellogg Company. “That’s why our company is a leading supporter of hunger relief efforts, working to make a difference in every area of the globe where we do business. We have a long history of investing in our communities, following the philanthropic example set by our founder, W.K. Kellogg.”
In 2013, Kellogg launched its Breakfasts for Better Days™ initiative, with a goal to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families around the world by the end of 2016.
Since then, Kellogg and its employees have volunteered at community food banks, supported school breakfast programs for thousands of children, and hosted food drives for hungry families around the world. Through Breakfasts for Better Days, the company has donated more than 400 million servings of products to date, of which 230 million servings were breakfast foods. This includes 10 million servings provided in Canada alone.
Through our collaboration with various breakfast partners, including Breakfast Club of Canada, Kellogg Canada has helped feed over 130,000 kids in 1,200 breakfast clubs from coast to coast. Our longstanding support of Food Banks Canada continues to make a difference through our sponsorship of Hunger Awareness Week, employee involvement in the Daily Bread Food Sort Challenge, food drives and Corporate in-kind and financial donations.
“World Food Day reminds us of the opportunities we have to help children and families who are experiencing hunger and food insecurity, right here in Canada,” said Carol Stewart, President, Kellogg Canada. “Together, by helping people experience the power of breakfast, we can have a tremendous impact on the communities in which we work and live.”
ABOUT KELLOGG CANADA INC.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.
* © 2014, Trademark of Kellogg Company used under license by Kellogg Canada Inc.
About World Food Day
The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2014 is “Family Farming: Feeding the world, caring for the earth.”