@KelloggCompany employees support #WorldFoodDay with hunger relief events worldwide #feedingbetterdays
Ending hunger starts with us! Volunteer at your local food bank and share it @KelloggCompany #feedingbetterdays
MISSISSAUGA, ON, Oct. 16, 2015 – In a world of plenty, one in nine people still face hunger and food insecurity every day. Kellogg Company employees are again rallying in support of World Food Day, a day of action against hunger established by the Food and Agriculture Organization of the United Nations noting that “ending hunger starts with us.” Kellogg efforts include providing breakfast to children and families who need it most, in communities where the company does business around the world.
“We have an opportunity and an obligation as a global food company to do what we can to help our neighbors in need,” said John Bryant, Chairman and CEO, Kellogg Company. “On World Food Day, and every day, we seek to honor the legacy of philanthropy begun by our founder, W.K. Kellogg, as we aspire to make a difference in the world through our brands and our foods.”
In 2014, Kellogg employees from 30 countries donated nearly 130,000 pounds or more than 2 million servings of food – much of it Kellogg products – as part of World Food Day activities. Through the company’s Breakfasts for Better Days™ initiative, Kellogg plans to exceed these totals with this year’s activities.
Kellogg launched its Breakfasts for Better Days signature cause in 2013, with a goal to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families around the world by the end of 2016.
Since then, Kellogg and its employees have volunteered at community food banks, supported school breakfast programs for thousands of children, and hosted food drives for hungry families around the world. Through Breakfasts for Better Days, the company has donated more than 900 million servings of cereal and snacks to those in need.
“It’s a troubling fact that many people around the world, including Canadians, experience hunger each and every day,” said Carol Stewart, President, Kellogg Canada. “As the world’s leading breakfast company, we can have a tremendous impact reducing hunger in our communities by helping children and families experience the power of breakfast.”
Through Kellogg Canada’s partnership with Breakfast Club of Canada, the company has helped feed over 130,000 kids in 1,200 breakfast clubs from coast to coast. Kellogg Canada’s longstanding support of Food Banks Canada also continues to make a difference. As Food Bank Canada’s 2014 Donor of the Year, the company is continuing to lead the fight against hunger with its support of Hunger Awareness Week, the Daily Bread Food Bank’s Thanksgiving Public Food Sort, employee involvement in local Food Sort Challenges and food drives, as well as corporate in-kind and financial donations. In 2015 alone, Kellogg Canada has donated more than $500,000 to Breakfast Club of Canada and Food Banks Canada. These funds will be used to fight hunger in the classroom and resource food banks across the country.
ABOUT KELLOGG CANADA INC.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.
* © 2015, Trademark of Kellogg Company used under license by Kellogg Canada Inc.
About World Food Day
The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2015 is “Social Protection and Agriculture: Breaking the cycle of rural poverty.”
 United Nations Food and Agriculture Organization http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm