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Canadian Women Fill Us in On What Fills Them Up
New Kellogg’s Special K Protein Survey Examines Sources of Satisfaction
  • Special K Protein What Fills You Up

MISSISSAUGA, ON, October 1, 2013 – Canadian women know that satisfaction comes from being fulfilled — both in body and mind — so why are they starting their day on empty?

According to the Special K Protein What Fills You Up Survey,  recently conducted by Angus Reid Forum, a remarkable 94 per cent of women know that eating protein in the morning will help satisfy their hunger. However, nearly one in three admit their breakfast doesn’t provide them with enough of this essential nutrient. To provide Canadian women with a protein punch, Kellogg’s has introduced NEW Special K Protein Cereal with 10 grams of protein and nine grams of fibre to help satisfy hunger and keep Canadians filled up.
 
Satisfaction also goes beyond just eating food. It’s about being fulfilled, feeling energized and, for 63 per cent of Canadian women, spending quality time with family. (Interestingly, men do not place as much emphasis on family, with only 48 per cent saying that time with their loved ones is what fills them up — a 15 per cent difference.)

The Special K Protein What Fills You Up Survey also revealed that Canadian women love to live an active life. Keeping busy (53 per cent), taking time for personal interests or hobbies (43 per cent) and exercising (38 per cent) are among the leading ways women find fulfillment emotionally and spiritually.

“With Canadian women putting so much value on staying active, a satisfying, protein-rich breakfast that will keep them full is a smart way to start the day and avoid temptation. It really is the secret to willpower so they can stay on track,” says Natasha Millar, Director, Adult Brands, Kellogg Canada Inc. “New Kellogg’s Special K Protein Cereal is just the latest in a wide range of Special K offerings designed to support women in their weight management journey.”

One in four women also confessed that if their breakfast doesn’t fill them up, they find themselves more tempted by cravings throughout the morning. And, when the urge to snack arises, one third admit lack of willpower causes them to stray from their healthy habits. But it is convenience that is the biggest culprit (53 per cent) leading to less healthy food choices.

One in four women also confessed that if their breakfast doesn’t fill them up, they find themselves more tempted by cravings throughout the morning. And, when the urge to snack arises, one third admit lack of willpower causes them to stray from their healthy habits. But it is convenience that is the biggest culprit (53 per cent) leading to less healthy food choices.

What Women Want
To find out first-hand what is most important to women, Kellogg’s Special K Protein Cereal took to the streets and asked, “What fills you up?” Family once again topped the list, and giving back, travel and work are also important.

Click here to view the Special K Protein What Fills You Up? Video.

NEW Kellogg’s Special K Protein Cereal
Available now in grocery stores across Canada, new Kellogg’s Special K Protein Cereal is a nutritious and crunchy cereal with a touch of vanilla flavour. With 10g of protein and 9g of fibre per serving, and a source of 10 essential nutrients and an excellent source of iron, Kellogg’s Special K Protein Cereal helps satisfy hunger and makes mid-morning cravings a thing of the past.

About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.

* © 2013, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.