News Releases

Kellogg Canada Debuts Delicious New Products Reflecting Latest Trends
Innovative products that offer great taste, real flavours and natural ingredients

  • #New @SpecialK_CA Nourish cereals & bars include real ingredients you can see like cranberries, almonds, coconut, granola

  • #KelloggCanada unveils new Mini-Wheats with a drizzle of frosting over Red Wheat biscuits, hearty flavour, and real blueberries

  • Enjoy chips and salsa without the dip! @PringlesCA intros a new zesty flavour to Canada with Salsa Fiesta Tortillas

MISSISSAUGA, ON (January 12, 2016) – New additions are coming to the cereal and snack aisles from coast to coast in 2016! Kellogg Canada will debut six products in January, each reflecting new and emerging consumer needs and preferences, with a focus on providing great taste with real flavours and recognizable ingredients. The exciting, new products include three ways to enjoy cereal and three snacks from popular household brands Kellogg’s Special K, Kellogg’s Mini-Wheats and Pringles.

“As a leader in breakfast and snack products, Kellogg Canada is committed to meeting the evolving tastes and nutritional needs of Canadians,” says Chris Bell, Vice President Marketing, Kellogg Canada Inc. “We’re excited to introduce these new products and give our customers what they want — real, delicious food that tastes great and is convenient to enjoy.”

A bowl of wholesome, whole-grain goodness — Ready-to-Eat Cereal Innovations
Knowing that many Canadians are looking to enjoy simple, good-for-you breakfasts with real, visible ingredients and positive nutrition, Kellogg’s Special K is introducing a new addition to its cereal line-up called Nourish.

With no artificial flavours or colours, Nourish is available in two delicious flavour combinations featuring crispy, multi-grain flakes made from wheat, rice and quinoa, tossed with crunchy granola, almonds and real fruit. Both varieties, Apple, Raspberry & Almond and Coconut, Cranberry & Almond, offer 24 g of whole grain per serving, are high in fibre, low in saturated fat and trans-fat free.

New Kellogg’s Mini-Wheats Harvest Blueberry & Red Wheat cereal adds a healthy dose of fibre and essential nutrients to your diet. The hearty texture and taste comes from eight layers of 100 per cent whole-grain red-wheat without any artificial flavour or colour. Baked with real blueberry pieces and drizzled with light, sweet vanilla flavour, new Mini-Wheats Harvest Blueberry & Red Wheat cereal promises a nutritious breakfast with a touch of sweetness to keep Canadians feeling young at heart.

Delicious snack options “two” good to be true
Special K Nourish bars feature ingredients you can see and taste. They are gluten-free, low in sodium, and contain no artificial flavours or colours. They are also a source of key essential nutrients so Canadians everywhere can feel confident grabbing nutrition on-the-go. Look for new Special K Nourish bars in two delicious flavours: Cranberries & Almonds and Dark Chocolate Chunks & Almonds.

Pringles keeps the fiesta going in the New Year with the introduction of new Pringles Tortillas Salsa Fiesta Flavour. Canadians will now be able to enjoy tortillas and salsa in one convenient snack — all the tasty zip and crunch without the hassle of bowls or double-dipping.


ABOUT KELLOGG CANADA INC.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.

* © 2016, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.


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