News Releases

New offerings serve up delicious and nutritious additions to Kellogg’s cereal and snacks lineup

MISSISSAUGA, ON (March 6, 2012) – Innovation leader, Kellogg Canada today announced the introduction of several new products to the Canadian market. Kellogg’s Mini-Wheats* Centres cereal, Rice Krispies* Brown Rice gluten-free cereal, Kellogg’s Cinnamon Pops* cereal, Kellogg’s All-Bran* Cereal Bars Orange Cranberry flavour and Kellogg’s Rice Krispies* Granola Bars are available at retailers this month. The new products aim to meet the growing nutritional and health demands of consumers.

Highlights of new Kellogg Canada products include:

Kellogg’s Mini-Wheats Centres
A Canadian favourite with a delicious new twist! Kellogg’s Mini-Wheats Centres is a lightly frosted whole grain biscuit with a burst of real fruit filling. The 100 % whole grain biscuit is a high source of fibre, low in fat, is trans fat free, low in sodium and a source of 10 essential nutrients. At just 190 calories per serving, Kellogg’s Mini-Wheats Centres is a nutritious breakfast choice.

Kellogg’s Rice Krispies Brown Rice gluten-free
With an increasing number of Canadians diagnosed with Celiac Disease, experiencing sensitivity to gluten or choosing to follow a gluten-free diet, consumers are looking for great tasting gluten free food choices. Kellogg’s Rice Krispies Brown Rice cereal is made with the simple goodness of whole grain brown rice and is low in fat, trans fat free, contains less than 1 teaspoon of sugar per serving and has no artificial flavours or colours.

Kellogg’s Cinnamon Pops
Kellogg’s Cinnamon Pops cereal takes the classic Corn Pops in a new direction and provides a sweet, unique cinnamon crunch plus a source of fibre. Per 1 cup serving Cinnamon Pops are a source of fibre, fat free, trans fat free, have no artificial colours and are a source of 7 essential nutrients.

Kellogg’s All-Bran Cereal Bars Orange Cranberry Flavour
Consumers want a variety of snacking options to enjoy without compromise. Kellogg’s All-Bran Cereal Bars Orange Cranberry flavor are made with natural orange flavour and real cranberries and contains wheat bran fibre – the #1 fibre to promote digestive rhythm. They are a high source of fibre, trans fat free, low saturated fat and a source of 7 essential nutrients.

Kellogg’s Rice Krispies Granola Bars
Snap!* Crackle!* & Pop!* have fused two things that kids love - Rice Krispies Squares* & Granola Bars to create Rice Krispies Granola Bars! This fun, ooey-gooey new bar is made with Rice Krispies* cereal, whole grain oats and contains 2g of fibre. Available in two flavours: Cocoa and Strawberry.

About Kellogg Canada
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include Special K*, Vector*, All-Bran*, Kellogg's Corn Flakes*, Kellogg's* Two Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice Krispies*, Pop-Tarts*, Kellogg's Frosted Flakes*, Froot Loops* and Kashi*. To learn more about Kellogg Canada, including our corporate responsibility initiatives and rich heritage, please visit For information on our commitment to nutrition, visit

* © 2012, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.