TORONTO, July 22, 2004 — Kellogg Canada recently introduced three new cereal innovations to the breakfast table. Kellogg’s* Special K* CarbFit*, Kellogg’s* Froot Loops* 1/3 Less Sugar and Kellogg’s Frosted Flakes* 1/3 Less Sugar cereals were developed for Canadians to meet their needs for choice, taste and nutrition when they sit down for the most important meal of the day.
From monitoring their carb intake to developing a taste for reduced-sugar products (without artificial sweeteners), Canadians are becoming increasingly conscious of their diets. A first in the Canadian marketplace, these three new breakfast cereals are testament to Kellogg’s nutrition leadership in the food industry and ongoing commitment to provide consumers with choice, taste and nutrition.
About Kellogg’s* Froot Loops* 1/3 Less Sugar and Kellogg’s Frosted Flakes* 1/3 Less Sugar cereals
Developed for consumers who have indicated a need for reduced-sugar cereals, Kellogg’s* Froot Loops* 1/3 Less Sugar and Kellogg’s Frosted Flakes* 1/3 Less Sugar demonstrate a significant cereal category innovation for Kellogg’s. These new breakfast options complement the original versions of Kellogg’s Frosted Flakes* and Kellogg’s* Froot Loops* cereals.
Both cereals are trans fat free, provide a source of seven essential nutrients, including iron and zinc, and contain no artificial sweeteners.
“Both Kellogg’s* Froot Loops* 1/3 Less Sugar and Kellogg’s Frosted Flakes* 1/3 Less Sugar provide choice for parents and their families,” said Christine Lowry, Vice President, Nutrition and Corporate Affairs, Kellogg Canada. “Consumer research indicates that parents value the fact that Kellogg’s reduced-sugar cereals maintain great taste without the addition of artificial sweeteners. As a result, we’re confident that we have two great-tasting cereals that both parents and kids will
enthusiastically agree on.”
About Kellogg’s* Special K* CarbFit*cereal
Kellogg’s* Special K* cereal – a cereal long associated with weight maintenance – now comes in a new variety that allows people monitoring their carb intake to continue to enjoy their favourite cereal .
Kellogg’s* Special K* CarbFit* cereal is a trans fat free blend of wheat bran, toasted soy and rice flakes that fits into any dietary lifestyle and provides a source of nine vitamins and minerals, a high source of dietary fibre, and nine grams of protein.
“Kellogg Canada is committed to providing our consumers with healthy food choices to meet their various needs and preferences in a responsible manner,” said Lowry. “Recognizing that a growing number of consumers have chosen to monitor their carbohydrate intake, we are offering this variety of Special K* as a healthy choice to meet their needs without compromising taste or nutrition.”
Other cereals in the Special K* family include Special K* Red Berries, Special K* Vive* Soy and Special K* Original.
The three new products – Kellogg’s* Special K* CarbFit*, Kellogg’s* Froot Loops* 1/3 Less Sugar and Kellogg’s Frosted Flakes* 1/3 Less Sugar – will be supported through national television advertising campaigns, on-pack, in-store sampling, and public relations.
About Kellogg Canada
Founded in 1914, Kellogg Canada is the leading manufacturer of ready-to-eat cereal in Canada. The company’s brands include Special K*, Vector*, All-Bran*, Kellogg’s Corn Flakes*, Kellogg’s* Two Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice Krispies*, Pop-Tarts*, Kellogg’s Frosted Flakes*, and Froot Loops*. In addition to providing nutritious, high-quality foods, Kellogg Canada is committed to educating consumers about nutrition through responsible packaging, brochures, advertising and symposia developed with the scientific and medical communities. For more information, visit the Kellogg Canada web site at www.kelloggs.ca.
*©2004, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.