News Releases

Discover the Joy of Versatility, Nutrition and Imagination with New Kellogg’s Rice Krispies* Multi-Grain Shapes

MISSISSAUGA, ON, September 9, 2014 – All across Canada, moms and dads know that the morning rush begins long before they walk out the front door. Every morning when the alarm goes off, busy parents get the kids out of bed, make sure they are dressed, that their socks match, that they are fed a wholesome breakfast and sent off to school with a kiss and healthy snacks for the day ahead.

Parents really do it all – and even in the most hectic and busy times, they care about feeding their families what their growing bodies need.  Kellogg Canada is making this easier than ever with the introduction of new Kellogg’s Rice Krispies Multi-Grain Shapes cereal, which contains no artificial flavours or colours.  For a burst of the sunshine vitamin, a one cup serving provides 20 per cent of the daily value of Vitamin D. Combined with the goodness of whole grains, it’s a nutrient-rich, delicious and fun option for breakfast or snack time, any time of the day.

“At Kellogg, we know that parents are busy and are looking for easy, wholesome and great tasting breakfast and snack solutions for their families,” says Chris Bell, Vice President Marketing, Kellogg Canada Inc. “That’s why we’re introducing Canadian families to new Kellogg’s Rice Krispies Multi-Grain Shapes cereal.  It’s a simple and delicious breakfast option in a bowl with milk, or great on its own as a snack. But no matter how you enjoy it, it’s perfect for busy families’ on-the-go because it’s versatile and packed with nutritious ingredients that parents can feel good about.”

Goodness in every bowl

Every box of Kellogg’s Rice Krispies Multi-Grain Shapes cereal is made with the goodness of wholesome grains and provides 11 grams of whole grains per serving. Kellogg’s Rice Krispies Multi-Grain Shapes is a source of fibre, a source of eight essential nutrients including iron, and is free of saturated and trans fats. Parents can feel confident their families will love the great taste of Kellogg’s Rice Krispies Multi-Grain Shapes, while also helping to meet the nutrition needs of their growing children.

Multi-Grain Shapes on the outside, imagination on the inside

Kellogg’s Rice Krispies Multi-Grain Shapes come in four inspiring puffed multigrain shapes: stars, fish, trees and “me.” These fun, whimsical designs spark little imaginations and encourage creativity, making breakfast and snack time story time too! Kick off the day with a bit of morning imagination, and watch the fish swim around in an ocean full of milk. Inject a bit of playfulness into snack time, and ponder the adventures in the great outdoors under a sky of stars or a forest full of trees! Whether enjoyed in a bowl with milk at breakfast, or in a portable container for snack time on-the-go, the options for imagination are endless.

Find Kellogg’s Rice Krispies Multi-Grain Shapes in your grocery store cereal aisle now.


Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative,  we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit To learn more about Kellogg Canada’s efforts in these areas, please visit


* © 2014, Trademark of Kellogg Company used under license by Kellogg Canada Inc.