News Releases
MISSISSAUGA, ON, December 9, 2014 – The time has come for a Resolution Revolution, and Kellogg’s Special K* is leading the way.
Did you make a New Year’s Resolution last year? Will you make one this year? As the clock counts down on December 31, many Canadians will promise to do a little better in the year to come. They will resolve to exercise more, spend more time with loved ones, shop less, and generally improve their lives by doing something different than in the 365 days just passed.
Although Resolutions are as much a part of celebrating the new year as fireworks or champagne, the truth is that even as we make them we know that we don’t really intend to keep them. In fact, according to the exclusive Kellogg’s Special K New Year’s Revolution Poll, only 23 per cent of Canadians who say they have made a New Year’s resolution in the past claim to have actually achieved a goal even once. And even more staggering, 87 per cent of Canadians agree that most people don't even believe that they can or will achieve their resolution. Even though the majority of Canadians (62 per cent) agree that resolutions are a great way for people to make changes in their lives, 70 per cent of respondents said that while they may be fun at a New Year’s party, they don’t actually take them seriously.
“By the time Blue Monday rolls around, most resolvers like me have fallen back into our old habits,” explains Kellogg’s Special K Canada Revolution Ambassador, and revolutionary breakthrough star of My Big Fat Greek Wedding, Nia Vardalos. “I think we all know, deep down inside, that a Resolution is less a promise we intend to keep and more a promise we expect to break when no one is looking. Let’s face it -- resolutions don’t work. It’s time to try something new, bold, positive and different. Instead of making a New Year’s resolution for 2015, let’s all declare our #2015Revolution now!”
VIVA LA #2015REVOLUTION!
Whereas a New Year’s resolution is all about fixing something about yourself or doing something differently, a revolution is big, bold, forward looking and positive. It’s not about fixing something but trying something new, stepping outside of your comfort zone and the satisfaction of accomplishing something you never dreamed possible. A New Year’s revolution is about reaching for the stars and actually touching them — the kind of goal that nearly 50 percent of respondents in the Kellogg’s Special K New Year’s Revolution Poll say they have always wanted to achieve but have never tried.
Revolutionary goals are big, inspiring goals that Canadians can achieve by mixing positivity, perseverance and a plan filled with small steps leading to the finish line. Revolutions are equal parts journey and destination. They start with a crystal clear vision and are powered by a detailed roadmap towards success. For example, a revolutionary goal for someone who loves writing may be to pen a screenplay or novel – an accomplishment that requires planning, as well as a tremendous amount of dedication, time, and energy. Whereas a resolution might be to ”lose 10 lbs” or “shop less” a revolutionary goal might be to train for and complete a triathlon or devote 100 hours of volunteer time to a charity.
To get the revolution started, Special K is encouraging Canadians to approach New Year’s goal-setting more positively by sharing their revolutionary goal with the world on social media using the hashtag #2015Revolution.
Between December 5, 2014 and January 30, 2015 whenever a Canadian shares his or her revolutionary goal on Twitter using the #2015Revolution hashtag or on the Kellogg Canada Facebook Page, they will be entered to win one of three $1,000 prizes to help them achieve their goal. [i]
To get inspired and read the revolutionary goals of others shared across social media, Canadians can also visit www.specialk.ca or follow us on Twitter: @SpecialK_CA.
EVEN MORE PROOF THAT IT’S TIME TO SAY GOODBYE TO RESOLUTIONS
Need more proof that resolutions should be left in the past?
Consider that, while 64 per cent of respondents to the Kellogg’s Special K New Year’s Revolution Poll said that they have made a New Year’s resolution in the past, only 18 per cent made a resolution last year — a decrease of more than 70 per cent! Even more surprising is the fact that among those who still make resolutions, one out of 10 admit to breaking their vow before the clock strikes midnight.
“New Year’s resolutions are inherently negative,” says Chris Bell, Vice President Marketing, Kellogg Canada Inc. “They focus on what someone didn’t do or fixing something they don’t like about themselves, and that’s not a recipe for success. A previous poll conducted by Special K found that 97 per cent of Canadians agree that a positive attitude can actually help them achieve their goals.”
When it comes to why Canadians fall short of reaching their resolutions, reasons vary widely from province-to-province, and between men and women. Manitobans, for instance, are three times more likely than their counterparts in Atlantic Canada to break their resolution shortly after the New Year because “January is cold, and no time for a life changing decisions.”
For young women (aged 18-34), motivation is the biggest barrier, with 41 per cent citing a lack of motivation as the reason for breaking their resolution compared to 29 per cent of men in the same age bracket.
These and other results from the Kellogg’s Special K New Year’s Revolution Poll can be found in the accompanying infographic and shared on social networks using #2015Revolution.
NEW YEAR, NEW WAY WITH SPECIAL K
To help Canadians get 2015 off to a positive start and stay positive throughout the year, Kellogg’s Special K offers a wide range of delicious, nutritious and convenient breakfast and snack solutions designed to make it easy to stay on track towards their goal.
Sparking the revolution are exciting Special K Innovations as well as Canadian favourites, including: NEW Kellogg’s Special K Protein Bars in Double Chocolate and Peanut Butter Chocolate flavours – to help satisfy hunger on-the-go; Kellogg’s Special K Low Fat Granola Cereal – with half the fat of the leading granola; Kellogg’s Special K Cracker Chips – perfect for when a savory snack craving hits; warm and toasty Kellogg’s Special K Flatbread Morning Sandwiches; and Kellogg’s Special K Protein Shakes in Chocolate, Strawberry, Vanilla, Café Latte and Mocha flavours to help shake off hunger without sacrificing taste.
To learn more about the complete range of Kellogg’s Special K products, visit: www.SpecialK.ca.
ABOUT KELLOGG CANADA INC.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.
* © 2014, Trademark of Kellogg Company used under license by Kellogg Canada Inc.
ABOUT THE KELLOGG’S SPECIAL K NEW YEAR’S REVOLUTION POLL
On November 13th, an online survey was conducted among 1,008 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 1.96%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
-30-