Kellogg’s Special K Calls on Women to Adopt a Healthy Resolution: “More Doing. Less Doubting.”

Dec 1, 2015

MISSISSAUGA, ON, December 1, 2015 Almost all women in Canada experience self-doubt on a daily basis, but as we start to think about making New Year’s Resolutions, that unforgiving voice inside can increase in volume.

Often, our inner critic complains about body issues. In fact, a recent Special K #OwnIt Body Confidence Survey[i] found the most common focus of body negativity for Canadian women is the mid-section, with over 75% admitting that they worry about their belly, hips or butt. Nearly 50% of women fret about their facial features; 25% are concerned with their arms or legs; and almost one in ten is unhappy with her height. The survey also found that the impact of self-doubt goes well beyond what they see in the mirror ― self-doubt is actually preventing Canadian women from being their best-selves at work and in their personal lives:

  • Missing out on love. 52% of women say they have skipped a date, a social function, or avoided physical intimacy because of a lack of body confidence;
  • Silencing our aspirations. 24% of women have not applied for a job they’re qualified for, or have not spoken up at work or in class, because of self-doubt; and
  • Slowing us down. 23% of women have avoided the gym or participating in sports, and another 23% have avoided dancing because self-doubt is holding them back.

In order to find their inner strength and #OwnIt all:

  • 80% of women say accomplishing a goal is a definite confidence booster;
  • 80% of women say being surrounded by the people they love such as family and friends helps them feel good. When asked specifically about who makes them feel the most positive about themselves, 59% of women say close friends, edging out partners (former or current) at 57%, and mothers at only 32%;
  • Doing a physical activity ranks high for 77% of women surveyed; and
  • 41% of women initiate a positive self-talk in the mirror to boost their spirits. 

This holiday, Kellogg’s Special K – a long time partner of Canadian women – is calling on all women to make only one resolution: “More Doing. Less Doubting.” This rallying cry continues the conversation on the power of body confidence and inner strength Special K sparked with the #OwnIt anthem video  and campaign this past fall.

“Studies have shown that 97% of women have an ‘I hate my body’ moment every single day,”[ii] says Natasha Millar, Senior Director, Ready-to-Eat Cereals & Beverages, Kellogg Canada Inc. “The Kellogg’s Special K #OwnIt program is intended to counter that negativity. While we may not be able to eliminate self-doubt for women, we can be her ally in the fight against it by exposing how widespread it is and becoming an advocate for body confidence and inner strength. When Canadian women are able to take control of self-doubt, they are stronger, more confident, healthier and ultimately empowered. And that’s the start of a truly happy new year.”

A key component of the #OwnIt program is focusing on the important role of good food choices in the quest to be their best selves. Company research shows that food choices are often a contributing factor to self-doubt. That’s why Special K is deepening its #OwnIt commitment by launching the new Kellogg’s Special K Nourish line of products.            

“With Special K Nourish, we are listening to what women really want and offering them great tasting breakfast and snacking options that feature real, visible ingredients and positive nutrition,” adds Millar.  “As a result, women don’t have to second guess their food choices. Nourish is simply delicious food that makes you feel good inside and out.”   

The Special K Nourish line of products features two great tasting flavours of cereals – Special K Nourish Coconut, Cranberries & Almonds, and Special K Nourish Apples, Raspberries & Almonds – as well as two delectable bars – Special K Nourish Cranberries & Almonds and Special K Nourish Dark Chocolate Chunks & Almonds. With ingredients like crispy multigrain flakes, oven-roasted nuts and sun-ripened fruit, there’s no need for artificial flavours or colours. 

For the three-quarters of women who #OwnIt through physical activity – and for others who simply strive to be more active – Kellogg’s Special K is also offering a FREE Activity Tracker on specially marked packages of Kellogg’s Special K products. The Special K Activity Tracker is a wearable device that will measure speed, distance travelled, calories burned, active minutes, steps and the date and time.  Simply enter two unique pins online at www.specialk.ca to receive a Special K* Activity Tracker.

To spark the conversation and inspire women to ditch the doubt, embrace what they love about themselves, and work on those things they have the power to change, Special K Canada is encouraging all women to share the “More Doing. Less Doubting.” Infographic. Consumers can also join the discussion at #OwnIt, and follow @SpecialK_CA on Twitter and Instagram.

For more information about the Kellogg’s Special K #OwnIt program, visit www.SpecialK.ca.

ABOUT KELLOGG CANADA INC.

Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.

*© 2015, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.

 

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[i] [i] On August 31, 2015, an online survey was conducted among 1,000 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 1.96%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data.

[i] Glamour Magazine, February 2011

† Offer good while supplies last or until March 31, 2016, whichever comes first. Purchase two (2) specially marked Kellogg’s* Special K* products and submit two (2) unique Pin Codes to receive one (1) Activity Tracker. One (1) PIN Code is printed inside each specially marked package. Internet access required. Activity Tracker is suitable for ages 14+. All PIN codes must be redeemed by March 31, 2016. Pin Codes cannot be redeemed more than once. Kellogg Canada Inc. is not responsible for any lost, stolen, misdirected or damaged shipments. For Canadian shipping addresses only. See www.specialk.ca for more detail

 


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