Kellogg Company Announces Goal to Create 3 Billion Better Days for People Around the World
Through its Breakfasts for Better Days™ platform, Kellogg will continue to fight hunger, feed potential
Oct 13, 2016
- .@KelloggCompany fighting hunger, feeding potential on #WorldFoodDay & beyond. Help us create #3BillionBetterDays http://bit.ly/2e6SK1S
- .@KelloggCompany to donate 2.5 billion servings of food by 2025. #FightHunger #FeedPotential http://bit.ly/2e6SK1S
- .@KelloggCompany helping to support livelihoods of 500,000 farmers by 2025. #FightHunger #FeedPotential http://bit.ly/2e6SK1S
BATTLE CREEK, MICH., Oct. 13, 2016 – Kellogg Company today announced a new goal to create 3 billion Better Days for people around the world by fighting hunger and feeding potential through the company’s global purpose platform Breakfasts for Better Days™.
John Bryant, Kellogg Company Chairman and CEO, emphasized the company’s long-range commitments to food security today in his remarks during the Borlaug Dialogue International Symposium and World Food Prize ceremony in Des Moines, Iowa, in advance of World Food Day, October 16. This year marked the 30th anniversary of the World Food Prize, established by Nobel Laureate Dr. Norman E. Borlaug as a major summit on global hunger and food security.
“Through Breakfasts for Better Days, we are fighting hunger every day and, at the same time, partnering with farmers and others who will play important roles creating longer-term solutions to these challenges for generations to come,” said Bryant. “As a global food company, we are passionate about doing our part to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”
To create 3 billion Better Days by 2025, the company’s five key commitments through Breakfasts for Better Days include:
1. Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks in
Canada and across five continents;
2. Expanding breakfast programs so that 2 million children across Canada and worldwide can get the best start to their day;
3. Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields,
improve climate resiliency and reduce post-harvest food loss and food waste;
4. Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and
breakfast programs; and
5. Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions,
engagement online and social media participation.
“In the global food industry, Kellogg Company continues to demonstrate outstanding leadership in addressing our common goals to reduce hunger, improve food systems, and support farmers around the world,” said Kenneth M. Quinn, president of the World Food Prize Foundation and former U.S. Ambassador to Cambodia.
“At Kellogg, we share people’s passion about where their food comes from, the people who grow and make it, and that there is enough food for everyone,” said Kris Charles, Kellogg Company Senior Vice President, Global Corporate Affairs. “Through this next generation of our Breakfasts for Better Days global purpose platform, we’re not only honoring our heritage of philanthropy and conservation, but also fulfilling our company’s purpose of nourishing families so they can flourish and thrive.”
Through Breakfasts for Better Days, which launched in 2013, Kellogg Company will have helped to provide more than 1.9 billion servings of food to people in need – exceeding its original goal to provide 1 billion servings by the end of 2016. To date, Kellogg Canada has donated more than 3 million dollars and 30 million servings of cereal and snacks to national breakfast partners like Breakfasts Club Canada and Food Banks Canada. The company has also already supported the livelihoods of thousands of farmers around the world, including smallholders and women. The company’s new goal to provide 3 billion Better Days for people around the world by 2025 connects this important work of fighting hunger and sustainability through its Breakfasts for Better Days purpose platform.
MORE INFORMATION: http://bit.ly/2e6SK1S
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days™ global hunger initiative, we've provided more than 1.7 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
About World Food Day
The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2016 is “Climate is changing. Food and agriculture must too."
About the Borlaug Dialogue International Symposium and World Food Prize
The Borlaug Dialogue International Symposium and World Food Prize ceremony was held October 12-14, 2016 in Des Moines, IA, as part of the 30th Anniversary of Dr. Norman E. Borlaug establishing the World Food Prize. The theme of this year’s symposium was “Let Food Be Thy Medicine,” a quote attributed to Hippocrates approximately 2,400 years ago, to highlight the crucial role of nutrition in global food security. Drs. Maria Andrade, Robert Mwanga, Jan Low and Howarth Bouis were jointly awarded the 2016 World Food Prize, for their work to fight malnutrition and improve the health of 10 million rural poor in Africa, Asia, and Latin America. More than 500 international leaders, policy makers, farmers, executives from agribusiness and NGOs, and academic experts attended this year’s event.