MISSISSAUGA, ON, October 16, 2017 – After steadily declining for over a decade, global hunger is on the rise again. According to the Food and Agriculture Organization, around the world an estimated 815 million people are hungry and malnourished, especially those living in rural parts of the globe.
Closer to home in Canada, according to Food Banks Canada’s 2016 Hunger Report, over 850,000 people turn to food banks for help each month and more than one-third are children and youth. This is 28 per cent higher than in 2008 and the increase was widespread, with eight out of ten provinces experiencing a hike in food bank usage.
On World Food Day, Kellogg Company and its global workforce are demonstrating their commitment to lead the global fight against hunger, with their hands, with their foods, and with a passion to feed children and families in need worldwide.
Their efforts are inspired by the Company’s Breakfasts for Better Days™ global cause platform. The goal of this initiative is to create 3 billion Better Days for people in need. Kellogg and its employees will accomplish this goal by volunteering at local food banks, working with nonprofit partners to help more needy kids have access to breakfast, donating food destined for disaster sites and hunger relief programs, and by supporting programs for smallholder and women farmers to help them increase yields and income.
Through Breakfasts for Better Days, Kellogg will engage employees in 45,000 volunteer days, and aims to inspire 300 million people in the fight against hunger by the end of 2025.
“One in nine people around the world goes to bed hungry every night, yet we know there is enough food on this planet for everyone,” said Kris Charles, Senior Vice President, Global Corporate Affairs, Kellogg Company. “Hunger is preventable, and our company, employees and charity partners are working together to help meet the challenge of hunger in communities around the world.”
In honour of World Food Day, Kellogg employees are helping to fight hunger in a number of important ways throughout the world. For example:
- In Australia, our employees volunteer at food bank warehouses to fill food boxes for needy families,
- In Ireland, community gardens are the focus for Kellogg employees, helping provide fresh produce to struggling families,
- In the U.S. we’re helping fill backpacks for kids to have enough food when not in school,
- In Mexico, our employees help distribute breakfast bags to needy children before school start, and
- In Canada, employees participate in an annual Food Sort Challenge with a local food bank partner to support the community.
In Canada, specifically, Kellogg works with partners who are equally committed to the cause of hunger, including some of the world’s leading hunger relief experts, such as Food Banks Canada and its network of 10 Provincial Associations and more than 500 affiliate food banks located across the country and Breakfast Club of Canada to name a few.
“We hope to inspire more people to join us in our hunger relief efforts,” says Charles. “We know that whenever there is a crisis or need, everyone can lend a hand to get urgently needed food to hungry families and victims of disaster.”
About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.
* © 2017, Trademark of Kellogg Company used under license by Kellogg Canada Inc.
About World Food Day
The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2016 is “Change the future of migration. Invest in food security and rural development.”