News Releases
MISSISSAUGA, ON, September 2, 2014 – To be or not to be — that was the question. To dip or not to dip your tortilla chips — that’s the new question of our time.
While it has long been a no brainer that dipping and tortilla chips go hand in hand, new Pringles Tortilla Chips make that certainty a little less certain.
The familiar Pringles curved shape can still be found inside cans of new Pringles Tortilla Chips, but everything else is brand new. Made of hearty corn, instead of potato, the thicker cut tortilla chip makes it easier than ever to dive into a bowl of your favourite dip. But with three deliciously bold flavour choices is the plunge really necessary?
Pringles Tortilla Chips is keen to amp up the fun and get the party started by asking Canadians to weigh in on the world’s first and only Great #PringlesDIPbate. Together with TV host Matt Phillips (@mattphilipstv), Pringles is challenging the nation to pick a side and share if they dip ‘em or don’t dip ‘em.
THE STATE OF DIPPING AND NOT DIPPING IN CANADA
According to a recent survey, the Pringles Tortillas Great DIPbate Survey, dipping is the Canadian way. A strong majority (62 per cent) opt to dip ‘em while only 21 per cent say they don’t dip ‘em. Dipping appears to be more of a young person’s flavour with nearly three quarters (74 per cent) of Canadians aged 18 to 34 favouring the union between chip and dip, compared to roughly half (51 per cent) of those aged 55 and over.
From province to province, there were significant disparities when it comes to the popularity of dipping. Seven in ten British Columbians dip, while less than 50 per cent of Manitobans feel the need to dip their tortilla chips. Contrary to what some might guess, women (65 per cent) are actually slightly more likely to dip than men (59 per cent).
When asked about how they would characterize a dipper, Canadians said that someone who dips is a likeable (70 per cent) free-spirit (70 per cent) who is often the life of the party (45 per cent). On the contrary Canadians say that non-dippers, while still likeable (50 per cent) are worriers (53 per cent) and wallflowers (46 per cent).
As part of the survey, Canadians also shared their view on politics and tortilla chip dipping. When asked about their political preference, 60% of dippers and 53% of non-dippers both say that they are more liberal than conservative. Interestingly, over two thirds (68 per cent) of the country’s voters are more likely to cast their ballot for someone who dips their tortilla chips. Added to the fact that 43 per cent of dippers voted in their last municipal election, while 14% non-dippers are more likely to stay at home, “do you dip ’em or don’t dip ’em” could become an important question in upcoming elections — including Toronto’s Mayoral election on October 27th.
Sadly, 17 per cent of Canadians say they don’t eat tortilla chips at all.
THE GREAT #PRINGLESDIPBATE
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From September 1st to 14th, Matt and his friends are taking it to the streets of Toronto to ask Mayoral candidates and voters if they prefer their tortilla chips with dip or without. They’ll visit Toronto hot spots, public spaces and happenings from Steeles Ave to Lake Ontario to give them an opportunity to weigh in. If you see Matt on the street, don’t be shy, say hello and let him know where you stand on the Great #PringlesDIPbate. Keep on top of the campaign trail, never miss a beat, follow along and join in on Twitter and Facebook using #PringlesDIPbate. |
ABOUT NEW PRINGLES TORTILLA CHIPS
Available in three taste bud-tingling flavours — Original, Nacho Cheese and Zesty Ranch — new Pringles Tortilla Chips are so good dipping is optional. You dip ‘em or you don’t. Just like their classic predecessors, Pringles Tortilla Chips feature the iconic curved Pringles shape and are neatly stacked in everyone’s favourite can.
Pringles Tortilla Chips – Original
So you’re hosting a party and the guacamole runs out. Do you start apologizing and send someone running to the store? Nope! You’re serving Pringles Tortilla Chips. Party saved.
Pringles Tortilla Chips – Nacho Cheese
Nacho dip is a party staple. And while it’s pretty great, sometimes you’re in the mood to go dipless. Nacho Cheese Pringles Tortilla Chips taste so amazing, even without dip, they’re a mega hit.
Pringles Tortilla Chips – Zesty Ranch
Here’s the thing about adding a bit of zest to ranch flavour – it makes everything zestier. A little turquoise on a belt buckle? Bam! Nice! A little spice in your Pringles Tortilla Chips? Awesome – whether you dip ’em or you don’t.
ABOUT KELLOGG CANADA INC.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our well-loved brands nourish families so they can flourish and thrive. These include All-Bran*, Kellogg’s Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg’s Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* and Vector*. Through our Breakfasts for Better Days™ global philanthropic initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. To learn more about Kellogg Canada’s efforts in these areas, please visit www.kelloggs.ca.
* © 2014, Trademark of Kellogg Company used under license by Kellogg Canada Inc.
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From August 20th, 2014 to August 21st, 2014 an online survey was conducted among 1,505 randomly selected Canadian adults 18+, and who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5% on the full base, 19 times out of 20. The results have been statistically weighted according to the most current gender, age, education, region, and in Quebec language Census data to ensure a representative sample. Discrepancies in or between totals are due to rounding.